A weekly podcast for woodworkers and other makers working solo in their shop

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Solo in the Shop Podcast is a weekly discussion of all the aspects of running a one-person maker business. From shop setup, tools, to systems, selling, and making a profit, we explore the challenges and joys of building a thriving company in the workshop.

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Latest Episode

Can Your Prices Be Too Low for Luxury - and Too High for Business?

Season: 3 | Episode: 4

Running time: 25:56

Can charging more actually make your work more desirable? In this episode of Solo in the Shop, I explore the fascinating psychology of luxury pricing and the challenges craftspeople face when determining what their work is worth. We'll talk about why lower prices can sometimes undermine perceived value, the economics of building fewer pieces at higher prices, and the fine line between premium positioning and pricing yourself out of business. It's an honest look at finding the sweet spot between exceptional craftsmanship, profitability, and building a business you love.

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Solo in the Shop Podcast is a weekly discussion of all the aspects of running a one-person maker business. From shop setup, tools, to systems, selling, and making a profit, we explore the challenges and joys of building a thriving company in the workshop.

No account needed—one quick checkout.