A weekly podcast for woodworkers and other makers working solo in their shop

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Solo in the Shop Podcast is a weekly discussion of all the aspects of running a one-person maker business. From shop setup, tools, to systems, selling, and making a profit, we explore the challenges and joys of building a thriving company in the workshop.

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Latest Episode

Ugly Babies

Season: 2 | Episode: 6

Running time: 18:19

In this episode of Solo in the Shop, Ronald dives into website feedback, user behavior, and how a tool called Ugly Baby (UglyBaby.io) helped him spot and fix real-world issues with his landing page. From pricing transparency to building a better “Build Yours” page, this is a behind-the-scenes look at improving the customer experience for high-end custom furniture. You'll also hear thoughts on real user testing vs. flattery, why your site might look better than it performs, and what Ronald changed to help more visitors become buyers.

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Growth

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Mindset

Useful Perspectives

Support the Podcast

Solo in the Shop Podcast is a weekly discussion of all the aspects of running a one-person maker business. From shop setup, tools, to systems, selling, and making a profit, we explore the challenges and joys of building a thriving company in the workshop.

No account needed—one quick checkout.